Studios see opportunity to turn green to gold
GREEN REPORT: Carbon already reduced, though conversion is in early stages
By Susanne Ault and Marcy Magiera -- Video Business, 4/3/2008
APRIL 3 | LOS ANGELES—The DVD industry took a step toward developing standards for eco-friendly DVD manufacturing, packaging, shipping and marketing at the first Green Media Summit here yesterday.
Produced by DEG: The Digital Entertainment Group and the Entertainment Supply Chain Academy, the daylong invitation-only event drew about 150 executives for a discussion heavy on greenhouse gas emissions analysis and recycled/recyclable/biodegradable packaging.
The media industry, including home entertainment, has a relatively low environmental impact, said Zoe Riddell, VP of Carbon Disclosure Project USA, who spoke via phone (no carbon imprint from travel), and is likely to be only indirectly affected by future environmental regulation on business.
Nevertheless, keynote speaker Dan Esty, Hillhouse professor of environmental law and policy at Yale University said that changing federal environmental regulation is a certainty and some regulation is already being implemented in states and cities around carbon controls, extended product responsibility, waste regulation, packaging restrictions, recycling and limits on heavy metals and chemical exposure. In addition, DVD suppliers stand to benefit from eco-friendly practices by cutting costs, lowering eco-risks, driving revenue in new market segments and brand building, Esty said.
Read the full story on the Video Business + ContentAgenda Green Report.
