Executives discuss initiatives at Green Media Summit

By Wendy Wilson -- Video Business, 3/21/2008

MARCH 21 | GREEN REPORT: When executives come together for the industry’s first Green Media Summit in Los Angeles next week, the talk won’t be as much about what they’ve done to green their operations as to why increased environmental responsibility is best for their business.

“It’s social consciousness, yes, but it also makes good business sense from a relationship perspective,” 20th Century Fox Home Entertainment senior VP of corporate and marketing communications Steve Feldstein said of the company’s work with partners such as Cinram to reduce carbon throughout the supply chain. “And, of course, there are the incremental opportunities to cut expenses, as well.”

Operating within a broader News Corp. initiative to reach carbon neutrality, Fox completed a study last year that established the carbon footprint of the average DVD from its hand-off by theatrical to its delivery at retail. The result was the company’s first carbon-neutral DVD release: DVD premiere Futurama: Bender’s Big Score in November.

Read the full story on Video Business + ContentAgenda Green Report.