Time Warner Cable expands VOD measurement with Rentrak

FROM B&C: Deal includes analytical services

By Glen Dickson of Broadcasting & Cable -- Video Business, 3/12/2008

MARCH 12 | FROM BROADCASTING & CABLE: Time Warner Cable awarded media-measurement firm Rentrak a multiyear services contract to provide it with video-on-demand measurement and analytical services.

Portland, Ore.-based Rentrak, which provides customizable data and analytic tools to cable operators and programming networks, now manages more than 36 billion transactions from more than 45 million set-top boxes, 35,000 movie screens and 10,000 home-video locations across North America and other countries around the world. It said it now processes more transactions annually than credit-card giant American Express.

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