Yuma sells 3 million on DVD, Blu-ray
By Ned Randolph -- Video Business, 1/17/2008
See more Q1 releases in VB's Quarterly New Release Schedule
JAN. 17 | Outlaw western 3:10 to Yuma sold 3 million copies on DVD and Blu-ray discs in the U.S. and Canada in its first week of release, according to Lionsgate.
The studio, which prides itself on its box office-to-DVD conversion rate, said the movie outsold films with two to three times its box office. The sales figure includes units shipped for rental.
“With its star power and critical acclaim, 3:10 to Yuma is just the type of release we envisioned as being a success in our 'fifth quarter' leading up to the awards season,” said Ron Schwartz, Lionsgate executive VP and general manager. “Holding major releases like War, 3:10 to Yuma, Good Luck Chuck and Saw IV until after the holidays has given us a strong reputation with retailers and consumers for delivering a diverse, high-profile slate of titles for buyers to purchase with their holiday gift cards.”
