Starz, Brookstone join for Vongo promotion

By Susanne Ault -- Video Business, 12/3/2007

DEC. 3 | Starz Entertainment and Brookstone are teaming up on a co-promotion in which the gadget mall chain’s Web and catalog customers will score a free 30-day trial to online film service Vongo with purchase of $100 or more.

Through March 24, telephone customers and those who order on Brookstone’s site will be rewarded with the trial to Vongo, a subsidiary of Starz that currently offers online access to more than 1,000 movies.

At the same time, Brookstone will advertise in its stores Mad Money, the Jan. 18 theatrical release from Overture Films, also a subsidiary of Starz. Brookstone will hand out to shoppers a limited number of advanced screening passes to Mad Money, starring Diane Keaton, Queen Latifah and Katie Holmes.

“Vongo is a terrific match for Brookstone’s tech savvy customers, and we are pleased to leverage the upcoming Overture Films release Mad Money as part of the overall campaign,” said Joe Cantwell, VP of advanced services at Starz. “As the only subscription-based download service for mainstream new release Hollywood films, Vongo is in a unique position to work with innovative companies such as Brookstone.”

Brookstone CEO Lou Mancini added, “The co-marketing agreement with Starz for the Vongo movie download service will give customers yet another compelling reason to visit Brookstone.com during the holidays and into the New Year. Also the Mad Money tie-in and giveaway is another fun way to reward our retail store customers.”