Best Buy enhances holiday period services
FROM TWICE: Made after company-sponsored survey
By Alan Wolf of TWICE -- Video Business, 11/30/2007
NOV. 30 | FROM TWICE: Best Buy has introduced a series of in-store and online initiatives to improve the holiday shopping experience for customers.The enhancements were based in part on a company-sponsored survey that revealed which factors consumers consider very or somewhat important when holiday shopping. The chief considerations included the return policy (92%), the ability to speak to someone live when calling the store rather than hearing an automated message (91%), customer assistance to help throughout the store (89%), and a helpful, easy-to-use Web site (70%).
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