Fox, Land O'Frost host 'Holiday Miracle' contest
By Marcy Magiera -- Video Business, 11/30/2007
NOV. 30 | Packaged lunch meat marketer Land O’Frost and 20th Century Fox are teaming for a “Holiday Miracle” essay promotion that asks consumers to describe their most miraculous holiday memory.The prize will be a trip for four to New York City, the setting for Fox’s Miracle on 34th Street.
The tie-in also has a rebate element in which consumers can get $3 back when they purchase Land O’Frost Premium meats and Fox DVDs including Ice Age: The Meltdown, Jingle All the Way and Miracle on 34th Street Special Edition.
