Black Friday analysis: traffic up, ticket down
FROM TWICE: Consumers opt for smaller consumer electronics
By Alan Wolf of TWICE -- Video Business, 11/26/2007
NOV. 26 | FROM TWICE: After a lukewarm autumn for retail, shoppers came through in record numbers on Black Friday weekend, marking the traditional start of the holiday selling season with traffic jams and long checkout lines.
What’s more, pricing appeared more rational than last year, with older models and private label products comprising much of the doorbuster specials.
That was the good news. The bad news was that shoppers on average spent less than they did last year, generally favoring small, grab-and-go consumer electronics over flat-panel TVs, which fueled 2006’s Black Friday frenzy.
Read the full story on TWICE.com.
