Enchanted casts spell on box office
FROM VARIETY: Holiday weekend boosts business
By Pamela McClintock of Variety -- Video Business, 11/26/2007
NOV. 26 | VARIETY BOX OFFICE REPORT: Disney’s modern-day princess tale Enchanted easily fit the glass slipper, grossing an estimated $50 million at the domestic box office over the five-day holiday frame.Pic became the second-best Thanksgiving opener after Toy Story 2.
Enchanted, playing 3,730 theaters and starring Amy Adams, wasn’t the only film enjoying a better-than-expected holiday feast. Sony’s This Christmas debuted at No. 2, grossing a jolly $27 million from 1,858 runs for the Wednesday-Sunday stretch.
Read the full story at Variety.com.
